Digital Creativity Summer Camp2018-06-29T14:18:58+01:00

Digital Creativity Summer Camp

Deadline: 08.00 p.m. 15-06-2018

CREA Unica, Center for Innovation and Entrepreneurship  Activities of  University of Cagliari, in collaboration with Mario Mariani (The Net Value) & Antonella Arca (BuzzMyVideos), organizes and promotes the first edition of the “Digital Creativity Summer Camp”, from 26th to 29th of June 2018, at CREA UniCa, Via Ospedale 121, Cagliari – Sardinia ITALY.

The Summer Camp is focused to learn:

Design thinking, which is an innovator and creative problem-solving process that uses elements from the designer’s toolkit like empathy & experimentation to arrive at new solutions and to make products more desirable and services more appealing to users.

Modern Agile, a method born to guide towards better risk management, greater capital efficiency, increased empathy and reduced busywork, used by famous organizations like Google, Amazon, AirBnB, Etsy, to get awesome results.


Managers, technical digital managers, or anyone is interested in uncovering better ways of getting awesome results with modern Agile Methods and Design Thinking process, from 30 selected companies from all over Europe.


26-27 June – “Design Thinking” 

Neil Maiden, Professor of Digital Creativity CASS Business School – City University of London.

The first day will focus on what is a good design, extrapolating from (Italian) product design towards exemplary examples of good service design, then grounded in various theories and taxonomies. The second day will focus on doing design thinking, building on the theories, taxonomies and examples developed on the first day. It will introduce different creativity techniques that can be used alongside design artefacts, embedded within the public and available Google Sprints method.


Approx. time Content
09.15 Start and introductions
09.30 Examples of good product design – pre-selected and proposed by the attendees. Examine why these designs are good designs
10.15 Examples of good service design – pre-selected and extrapolating on the learning from what is good product design. Use video and other available material to present examples of good service design
11.00 Principles of aesthetics – understanding why people like things. Agreeing what is aesthetic in design. Introducing principles of aesthetic, and apply these principles to understand better the good examples of service design from the previous session
11.45 Principles of good design – and how these principles contribute to aesthetics and why people like things. Understanding these principles in the context of the example service designs from the earlier sessions
12.30 Defining what is design, what is design thinking, and what are the relationships between design, creativity and innovation. Abductive thinking. The 5 layers of design
13.00 Lunch
14.00 Manipulating design artefacts in design thinking processes. The diverse roles that design artefacts fulfil in design teams. The different types of artefact to use in your design projects applied to the 5 layers of design. Sharing experiences.
15.15 Design prototyping. The different roles of prototyping in design thinking. Examples of effective prototype uses. The minimum viable product. Different forms of prototype that you can generate. Sharing more experiences.
16.30 Design critiquing
17.00 End of the day


Approx. time Content
09.00 Characteristics of design thinking processes. Common stages found in different models such as Design Council, IDEO and Google Sprints
09.20 Different styles of creative thinking for different types of design work. Transformational, exploratory and combinational creativity. How different creativity techniques and design artefacts support different types of design work
09.50 Introducing the service design challenge – something in Cagliari
10.00 Techniques for fast learning about the domain
10.15 Challenging design assumptions and boundaries with transformational creativity. Constraint removal. Context diagrams. Design sketching.
11.30 Exploring design ideas with exploratory creativity. Creative design triggers. Customer journey maps. Desktop walkthroughs.
12.45 Lunch
13.45 Combining design ideas with combinational creativity. Idea combination rules. Storyboarding
15.00 Making and critiquing. Building and experimenting with different types of simple prototype. Using role play, service staging and reflective learning through playback
16.15 Emerging service design presentations and feedback
17.00 End of the day

 28-29 June – “Modern Agile”

Joshua Kerievsky, founder and CEO of Industrial Logic.

Modern Agile is defined by four guiding principles: Make People Awesome, Make Safety a Prerequisite, Experiment & Learn Rapidly and Deliver Value Continuously. These principles are reverse engineered from what kick-ass organizations do to create a happy workplace and get awesome outcomes. Understanding and thoughtfully practising these four principles will free you from agile dogma and help you achieve better results faster.

In this 2-day workshop, you’ll learn about the essential practice of psychological safety, what it means to have a just culture, how obsessing on making people awesome is far better than worrying about competitors, how to build a culture of experimentation and learning and the art of delivering value continuously.

You will learn ways to achieve better outcomes by:

  • Understanding what real agility means
  • Understanding modern agile’s four principles,
  • Discovering what has become outdated in agile processes,
  • Experiencing how the four principles guide decisions,
  • Learning about organizations that benefit from modern agility,
  • Understanding the fundamentals of psychological safety,
  • Increasing safety in your culture, products, services and infrastructure
  • Conducting experiments that help you learn rapidly,
  • Identifying friction points and simplify your process,
  • Engage the entire team to continually uncover better ways of working.


Neil Maiden

Neil Maiden is Professor of Digital Creativity in the Faculty of Management at the Cass Business Business and co-founder of the Centre for Creativity in Professional Practice at City University London. He initiates and leads interdisciplinary research in software engineering, creativity science and integrated health and social care. He has been a principal investigator on research worth almost €35 million, directly managing €5 million of this income at City. He has published over 175 peer-reviewed papers in leading journals such IEEE Transactions on Software Engineering and Communications of the ACM and conferences such the ACM/IEEE International Conference on Software Engineering. He is a recognised thought leader in his disciplines. His work has been recognised many time through awards from his peers. His current funded and doctoral research is in 3 main disciplines:

  1. Digital creativity support for professional work
  2. Specifying and designing complex digital systems
  3. Digital support to improve the care of older people with dementia

Joshua Kerievsky

Joshua Kerievsky is the founder and CEO of Industrial Logic, a pioneering Extreme Programming/Lean consultancy that radically improves the software development capabilities of organizations around the globe. In the mid-1990s, he was among a small community of “lightweight methods” practitioners experimenting with better ways of developing software. Since then, he’s helped thousands of people across hundreds of organizations learn better ways of making software, carefully reviewing and revising methods with the greatest impact and return on investment. Today, he leads an effort to modernize Agile by removing outdated practices and leveraging the best of what the software community and other industries have learned about achieving awesome results. Modern agile practitioners work to Make People Awesome, Make Safety A Prerequisite, Experiment & Learn Rapidly and Deliver Value Continuously. Joshua is an international speaker and author of the best-selling, Jolt Cola-award-winning book, Refactoring to Patterns, numerous Agile eLearning courses, and popular articles like Anzeneering, Sufficient Design and Stop Using Story Points.


The course is free. 

To participate is required to offer 30 hours of mentorship in 12 months to the startups born within CREA UniCa.

Deadline: 08.00 p.m. 15-06-2018


Brief description of the participants admitte to attend the first edition of the Digital Creativity Summer Camp.